Alberta Innovation Network GrowthX Program

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The Alberta Innovation Network is launching the Alberta GrowthX Program for technology and knowledge-based Alberta small and medium size enterprises with current sales looking to scale their growth.

This program will run as a limited cohort from December 2020 to March 2021, with pre-work to enter the cohort required from October 5, 2020 to November 10, 2020.

Register now to start your application process!

Eligible companies

Your company must meet the following criteria to be eligible for this program:

  • Be an Alberta technology and knowledge-based business,
  • Have a product or service for sale and preferably $100K in annual reoccurring revenue or more
  • Have a team of two or more people willing to learn to grow the business, and
  • Have completed the Market Readiness Assessment and Ideal Customer Profile by registering at the link below.

Program support

If your company is selected, the GrowthX team will work with your team at no charge and provide:

  • one live, virtual cohort lecture each week during the program
  • one live, virtual office hour for each company in the program every two weeks during the program
  • one live, virtual check-in and Q&A session for companies in the cohort every three weeks during the program

Outcomes for your business

At the end of the program you will have a detailed understanding of where your product fits into the market and how to accelerate your path to predictable, scalable and profitable growth.

You will have:

  • Built comprehensive marketing and sales messaging that translates what your product or service does into language that attracts customers showcasing the value it creates.
  • Identified key metrics, behavioral patterns and common characteristics of the people and companies most likely to buy your product or service and become great, early customers.
  • Defined your marketing and sales process so that you can launch your go-to-market efforts and collect data to help remove friction and accelerate deal velocity.
  • Identified, outlined and prioritized stage-relevant customer acquisitions strategies that will help you accelerate the path to product-market fit and acquire revenue with the highest ROI.
  • Performed a thorough analysis of the competitive landscape and leveraged those insights to better inform your pricing strategy, messaging frameworks and ultimately build customer acquisition strategies that will resonate with your targeted market.
  • Created a series of stage relevant market milestones that will, if successful, lead you towards profitability and investor readiness.

How the program works

Part one

  • Register now!
  • Registration is accepted based on eligibility for the program.
  • Once registration is approved, companies will be provided with a link to sign into the MXP tool and complete the Market Readiness Assessments (MRA) and Ideal Customer Profile (ICP) exercise templates by November 10, 2020.

Part two

  • Companies will be selected for the full four-month program based on their completed exercises from part one. 
  • Once accepted into the program, we will provide the successful participants access to GrowthX Market Acceleration Program, MXP online and one-on-one coaching by the GrowthX team and local Alberta Innovation Network coaches.
    • GrowthX’s MXP online tool is a playbook, guiding you step-by-step along the journey to finding product-market fit. You’ll receive exclusive insights that have been successfully used to help hundreds of startups build highly profitable, scalable businesses.

Key dates

  • Before November 10, 2020: Companies register and complete a Market Readiness Assessment and Ideal Customer Profile on the MXP online system.
  • November 11 to 25: Review of all Market Readiness Assessments and Ideal Customer Profiles exercise templates and selection of cohort.
  • December 2020 to March 2021: Accelerator program will run for successful applicants.

How to start


Alberta Innovates is delivering this program through the Alberta Innovation Network and is hosted by Platform Calgary and TEC Edmonton.

The Alberta GrowthX program is supported in part by the Government of Canada through Western Economic Diversification Canada, as part of the Regional Relief and Recovery Fund. 

About GrowthX

GrowthX logo

GrowthX is a venture capital fund run by operators with extensive go-to-market experience. We invest at the seed stage in B2B SaaS and marketplace opportunities founded by diverse teams who recognize the need and want help finding product-market fit. Being helpful is our primary form of due diligence. Our portfolio founders have access to our Market Acceleration Program, our private accelerator focused on everything you need to go to market, engage with your customers and win revenue.

About the Alberta Innovation Network

The Alberta Innovation Network comprises the eight Regional Innovation Networks working together across the province to:

  • Adopt a common language and reporting measures to demonstrate value and promote efficiency
  • Share learnings with one another
  • Create active alignment and intentional networks throughout Alberta’s innovation ecosystem.
The Alberta Innovation Network