Connecting Alberta companies into Silicon Valley - Alberta Innovates

Customer & Market Acceleration Program

This program is currently underway

Fundraising was hard before COVID-19, and now it’s going to be even harder. Now more than ever, startups need to focus on revenue and market growth, so we have designed a program around building customer and market traction.

This program provides Alberta companies the opportunity to leverage our combined relationships and establish their credibility in one of the most important technology hubs on the planet, Silicon Valley. We also provide concierge-style services to help Silicon Valley companies expand their operations into Alberta.

Program overview

  • Customer and Market Access two-hour interactive workshop each week
  • Roundtable sessions on a variety of topics throughout with speakers from our network of hand-picked Silicon Valley experts
  • Mentorship – each startup receives a one-hour mentor session with an expert from HR, Finance and Operations
  • Customer Discovery session – friendly feedback from relevant decision makers at like-target customers
  • Virtual happy hours and cohort networking

Workshop and session elements

  • Ideal customer profile & journey mapping
  • Customer acquisition strategy
  • Develop market messaging
  • Market response and feedback
  • Customer discovery session
  • Cross-border company challenges

Program background

Since 2018, Connection Silicon Valley, in partnership with New West Networks, provides Trade & Investment Attraction support between Alberta and Silicon Valley on behalf of the Government of Alberta Economic Development, Trade & Tourism.


Alberta Enterprise and Alberta Innovates

Date & Time

Aug 18 - Sep 18, 2020
2:00 pm