In this digital age, the ability to share attention-grabbing stories is no longer just a luxury: it is an absolute necessity. Mahfuz Chowdury shares practical ways to be heard, in a world dominated by social media networks, through the art and science of creative storytelling.
During this session, attendees will learn:
- How to create attention-grabbing stories that are easy for your customers to consume
- How to develop a consistent voice for your brand and implement it into your marketing strategy
- How major companies use brand archetypes to gain a competitive advantage, and how you can do the same
- How to connect with your audience through different mediums (and why context matters more than content)
- The latest digital marketing trends that will allow you to stand out in a crowd