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Program at a Glance

Program Status: Active
Priority Area(s): Together with a strategic partner, the Product Demonstration Program provides up to $150,000 to Alberta tech companies who want to commercialize their products and achieve optimal market position.


Program Status: Active
Alberta-based: Yes
Organization Type: Small to Medium Enterprise


The Product Demonstration Program supports Alberta tech companies commercialize their products and achieve optimal market position to increase revenue and expand into global markets.

Alberta tech companies may be eligible for up to $150,000 to enter a partnership with a strategic partner to conduct a product pilot or demonstration that proves their product’s technical and business merits. The strategic partner is critical to commercialization and could be the first buyer, distributor, or influential client.

With the Product Demonstration Program you could:

  • Build a relationship with a strategic partner to leverage their industry knowledge and distribution channels.
  • Validate your product to a potential customer or market.
  • Have your first sale or increase sales revenue within 18 months post project;
  • Expand your supply or distribution channels.
  • Increase your global competitiveness.
  • Provide your strategic partner with access to innovative products to solve operational challenges for itself or its customers.
  • Help your strategic partner to de-risk exposure to new technology.
  • Expand products in strategic partners’ distribution channels.

Open Intakes

Product Demonstration Program - Continuous Intake

Due date: Continuous

More details


  • You have fewer than 500 full-time employees and less than $50,000,000 in annual gross revenue.
  • You can match the total eligible project costs, to a maximum Investment of $150,000.
  • You have a product is ready to pilot in an operational setting.
  • You are looking to expand sales or broaden market segments.
  • You have identified a potential strategic partner.
  • You can complete the pilot or demonstration within one year.
  • You can reasonably expect a first sale or distribution agreement within 18 months if the pilot is successful.
  • You can reasonably expect expanded sales or distribution agreements if the demonstration is successful within 18 months.

Full program and application details can be found in the Program Guide.

How To Apply

  1. Does this program sound like it would be a good fit? The first step is to Connect With Us! One of our business experts will review your details and be in touch with next steps.  

For current clients, access and submit your application forms through SmartSimple, our online application portal, or connect with your Technology Development Advisor with any questions that you may have.

Any questions? Contact us at intake@albertainnovates.ca or 403-210-5229. 

Evaluation Process

All applications are reviewed and evaluated to determine fit with the Product Demonstration Program objectives and intended outcomes. Alberta Innovates’ staff and external expert reviewers are engaged to evaluate applications.

Alberta Innovates evaluates submitted applications to Product Demonstration Program based on technology, the business opportunity, applicant risks and the overall potential size of the return to Alberta against the performance outcomes. A variety of common business and technical factors such as: the management team, market conditions, competitive advantage, and product/market fit, go to market plan, financials, technical feasibility and export potential are also considered.

For more information, consult the Program Guide.

Support Resources

Open and Upcoming Intakes

Product Demonstration Program - Continuous Intake

Together with a Strategic Partner, the Product Demonstration Program provides up to $150,000 to Alberta tech companies who want to commercialize their products and achieve optimal market position.

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