Growth through brand & purpose: building an identity you can rally around

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About this Event

Join us for the seventh and final installment of the Growth & Resiliency Speaker Series, curated by Mount Royal University’s Growth Catalyst program.

Developing a strong brand identity is a critical component of growing your business to the next level. What kind of personality does your company have? How do you make your customers feel? How are you different from your competitors? The answer to these questions can be the key to generating new customers while earning trust and recognition from the market as a whole.

In this keynote, Max Valiquette draws on his over two decades of experience working with the biggest global companies to deliver an engaging and insightful presentation on brands and branding. He dives into why brands matter, how to build a successful brand promise, how to deliver a great brand at all the right touchpoints, and how to rally and unite an entire organization around its brand.

Drawing on real customer insights, Valiquette shows what branding, rebranding, growth, and meaningful engagement really looks like in an increasingly fractured world.

About the Speaker

For over twenty years, Max Valiquette has been at the forefront of what’s now, what’s new, and what’s next. Anointed by Marketing Magazine as one of Canada’s “most influential Marketers,” Max has worked with some of the biggest companies in the world to help them transform their organizations, their businesses, and their brands. He is an award-winning marketer and market researcher; an author; a broadcaster; and a journalist who relishes engaging with audiences. Prime Minister Justin Trudeau called him a “don’t miss” speaker.

Max’s entrepreneurial drive led him to found Youthography, the ground-breaking Millennial Marketing company. He is currently the Chief Strategy Officer at Diamond Integrated Marketing.

Over the course of his career, Max has worked on brands including Nike, Budweiser, Coca-Cola, and everything in between. He won multiple awards for the ground-breaking anti-smoking campaign Stupid.ca and acts as an advisor for various charitable organizations and tech space start-ups. Max also sat on the Board of the Canada Media Fund, Canada’s largest single cultural endowment, for three years helping to transition it towards a more digital future.

When he’s not on stage, Max is on Entertainment Tonight or MTV talking about popular culture; speaking to the Wall Street Journal or NPR about organizational transformation or innovation, or writing about marketing and branding for Strategy and hosting their Agency of the Year awards.

About the Growth & Resiliency Speaker Series

The Growth & Resiliency Speaker Series is brought to you by Mount Royal University’s Growth Catalyst program in collaboration with Alberta Innovates, the province’s innovation engine. The Speaker Series is supported in part by the Government of Canada, as part of the Regional Relief and Recovery Fund.

To learn more, watch previous keynotes, or to preview what’s coming next, visit us here.

About the Growth Catalyst Program

Led by Mount Royal University’s Institute for Innovation and Entrepreneurship, the Growth Catalyst is an intensive program designed to spark the creation and set the foundation for executing a growth strategy by CEOs and their senior leadership teams.

To learn more about the program and apply, visit us at: www.growthcatalyst.ca

Alberta Innovates hosts Chris Buckman and Chris Wolfenberg of Fasken to cover the top legal documents needed by Alberta tech startups

About this event

Join us as we host Chris Buckman and Chris Wolfenberg of Fasken to cover some of the top legal documents needed for Alberta Tech Start Ups as they prepare to scale.

A common mistake made by early stage founders is not establishing a strong legal structure before they get to work growing the business. Learn which legal documents are crucial to set your start-up on the path to success, how they work, and why you need them.

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Alberta Innovates supports innovation from the generation of new ideas through to commercialization or end use. This multi-pronged investment approach helps drive the innovation agenda and creates pathways that help accelerate R&I to market for the benefit of Alberta and beyond.

Join us for the sixth installment of the Growth & Resiliency Speaker Series, curated by Mount Royal University’s Growth Catalyst program.

 

About this event

Nothing has rocked the foundations of the world, including the business world, more than the COVID-19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can’t predict?

Strategist Lance Mortlock believes you can, and you should. In this practical and accessible presentation, Lance will discuss how scenario planning can be used to identify risks and uncertainties and predict a variety of different realities that will affect the future of any organization’s operating model.

In this session, Lance will explore:

  • What scenario planning is and the tools and frameworks you can deploy in your business.
  • How to gain an earlier view of long-term trends and forces that will affect an organization’s performance.
  • Ways that leaders in industry are adapting their operating models to excel in unpredictable environments.
  • How to help be better prepared for future disasters on the scale of the COVID-19 pandemic.
  • Stress testing strategies so they are ready for any eventuality.
  • Stretching mental models around wider future focused options.

All attendees will be eligible to win a copy of Lance Mortlock’s book Disaster Proof.

About the speaker

Lance Mortlock is a senior strategy partner with Ernst & Young, and the author of “Disaster Proof, Scenario Planning for a Post-Pandemic Future”. Bringing a broad set of strategic skills and experiences, Lance helps clients solve some of their most complex strategic problems.

Lance has delivered management consulting services over 20 years to more than 60 organizations in 11 countries overseeing hundreds of strategic growth and innovation projects. Areas of support and experience include corporate and business unit strategy and planning, strategy execution, market opportunity assessment, merger and transaction integration and carve-outs ($60 Billion in deals completed), cost management, transformation, innovation, business management systems, process improvement, enterprise risk management, organization performance, design & effectiveness and change management.

As a strategist, Lance is an expert in business, industry trends, and market dynamics in Canada, with several publications to his name regularly featuring on BNN and other news outlets. Lance has an MBA with distinction from Cardiff Business School, has completed various executive courses at MIT, Stanford Graduate School of Business, Harvard Business School, and INSEAD. He is a visiting professor at the University of Calgary Haskayne School of Business and a board member for the Canadian Energy & Climate Nexus.

About the Growth & Resiliency Speaker Series

The Growth & Resiliency Speaker Series is brought to you by Mount Royal University’s Growth Catalyst program in collaboration with Alberta Innovates, the province’s innovation engine. The Speaker Series is supported in part by the Government of Canada, as part of the Regional Relief and Recovery Fund.

To learn more, watch previous keynotes, or to preview what’s coming next, visit us at our Covid Relief, Recovery and Resources landing page.

About the Growth Catalyst Program

Led by Mount Royal University’s Institute for Innovation and Entrepreneurship, the Growth Catalyst is an intensive program designed to spark the creation and set the foundation for executing a growth strategy by CEOs and their senior leadership teams.

To learn more about the program and apply, visit them online!

About this event

In this dynamic presentation, Amber Mac will take audiences on a visual journey to demonstrate how our world is changing during today’s pandemic and why that’s fueling an acceleration of technology that will change the future forever.

No matter what industry you’re in, that means that rapid digitization is a must. Amber will also show how AI is affecting our daily lives and why the future of work depends on its adoption.

While this presentation is eye-opening, it also includes practical lessons and invaluable tools that are critical for success.

About Amber Mac

Innovation Speaker | Co-host of Marketing Disrupted and The AI Effect

Considered by many to be the go-to expert on anything to do with technology, Amber Mac helps companies and audiences to stay ahead of the curve. She is an industry veteran, renowned as a journalist, moderator, entrepreneur, consultant, and bestselling author. Whatever the setting, Mac offers clarity of understanding and a passion for digital innovation in all forms.

Mac started her career in San Francisco and Boston during the dot-com boom, with several roles including as a strategist for Razorfish. Since then, she has keynoted at more than 400 events around the world and has moderated sessions with everyone from Prime Minister Justin Trudeau to former FBI Director James Comey to famed astronaut Chris Hadfield. She’s currently the co-host of two podcast series: Marketing Disrupted and the award-winning The AI Effect.

In 2010, Mac wrote the national bestselling business book Power Friending, followed by the Amazon bestseller, Outsmarting Your Kids Online, which she co-wrote in 2016. She also a regular business host and expert for Fast Company, Newsweek, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM. In 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech, and she is recognized internationally as an innovation and technology leader.

Erin Bury will show you how to implement the entrepreneurial mindset within your own organization to kickstart your marketing!

About this event

How to use an entrepreneurial mindset to win at marketing

The mindset of an entrepreneur is a unique set of qualities that positions small businesses to be more resourceful, take more risks, and view their business and its marketing plan as a blank slate, not a set of established rules.

In this session Erin Bury will use her decade of experience working with high-profile startups to define the entrepreneurial mindset, and to show you how to implement that mindset within your own organization to kickstart your marketing.

She’ll use examples of Canadian companies who have leveraged the entrepreneurial mindset to find success in their own businesses during COVID, and leave you with tips on how to approach marketing in your own business in 2021.

About the speaker

Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes.

At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age.

Erin is a frequent speaker with Speakers’ Spotlight, and has appeared in publications including The New York Times, Forbes, and CNN.

She is a board member at Save the Children Canada, and a member of the #Tech4SickKids advisory council for SickKids.

She was named one of Marketing Magazine’s top 30 Under 30 marketers, and her claim to fame is being retweeted by Oprah – twice.

Catalyzing growth through sales: proven strategies to build and win bigger deals

Join us for the fourth instalment of the Growth & Resiliency Speaker Series, curated by Mount Royal University’s Growth Catalyst program in collaboration with Alberta Innovates.

David has created a revolutionary sales approach based on neuroscience and behavioural science that radically increases sales.

About this event

In this virtual keynote, David Hoffeld will discuss insights from his best selling book “The Science of Selling,” which blends cutting-edge research in social psychology, neuroscience, and behavioural economics to dramatically increase your ability to win bigger sales, more often.

Hoffeld’s evidence-based approach connects the dots between the sales situations we experience every day and how our brains naturally form buying decisions, to help create repeatable and scalable results. In this session, Hoffeld will explore:

  • How the current world of sales training is broken
  • Why it is essential to understand how customers buy
  • His scientifically-proven six whys® buyer decision-making process
  • Actionable insights on how you can pitch, influence decisions, and close bigger deals more often!

All individuals attending this presentation will be entered into a draw to win one of David’s books “The Science of Selling.”

About the speaker

David Hoffeld is the CEO and chief sales trainer of Hoffeld Group and is the author of the groundbreaking book, “The Science of Selling.” David has created a revolutionary sales approach based on neuroscience and behavioural science that radically increases sales.

David’s model has been recognized globally for its quality and impact. He has lectured at Harvard Business School, and has been featured in Fast Company, Fortune, U.S. News and World Report, The Wall Street Journal, INC, Forbes, Harvard Business Review, CBS Radio, Fox News Radio and more.

David’s expertise in both selling and behavioural science equips him with the tools to understand what it takes to successfully sell in today’s hyper-competitive marketplace. Because of David’s sought after perspective, he has attracted clients ranging from small businesses to Fortune 500 companies.

COVID-19 resources and supports for Alberta innovators

We are working to support Alberta’s innovation ecosystem through the Covid pandemic. Check out our resources, including some of the past webinars we’ve featured.

About the Growth & Resiliency Speaker Series

The Growth & Resiliency Speaker Series is brought to you by Mount Royal University’s Growth Catalyst program in collaboration with Alberta Innovates, the province’s innovation engine. The Speaker Series is supported in part by the Government of Canada, as part of the Regional Relief and Recovery Fund.

To learn more, watch previous keynotes, or to preview what’s coming next, visit us online.

About the Growth Catalyst Program

Led by Mount Royal University’s Institute for Innovation and Entrepreneurship, the Growth Catalyst is an intensive program designed to spark the creation and set the foundation for executing a growth strategy by CEOs and their senior leadership teams.

To learn more about the program and apply, visit www.growthcatalyst.ca

Rapid Growth – Lessons from 280 Companies with Carey Houston of 321 Growth Academy

Carey Houston promo for webinar

About this event

Learn the keys to rapid growth for your startup.

With lessons learned from coaching 280 companies through the growth phase, Carey Houston of 321 Growth Academy will advise on how to structure sales, marketing and people to propel your business forward.

About Carey Houston

Carey is on a mission to help founders and teams from tech startups and scale-ups accelerate their growth. She’s spent 25+ years in leadership roles in marketing, product, sales and biz dev in both Toronto and Calgary, so she knows first-hand what it takes to grow and scale companies.

Currently, she’s fulfilling this mission at 321 Growth Academy. 321 provides hands-on training for founders and their team members to learn the key skills they need to grow: namely, helping them learn how to sell, market, and build and manage high-performing teams. She’s worked with over 280 companies to date.

We know growing great companies takes a village. So, Carey is equally passionate about building and fostering a thriving tech ecosystem to support these companies. She is an active participant in the local community, a volunteer mentor, and a proud member of The A100.

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Alberta Innovates supports innovation from the generation of new ideas through to commercialization or end use. This multi-pronged investment approach helps drive the innovation agenda and creates pathways that help accelerate R&I to market for the benefit of Alberta and beyond.

Innovate to grow: Strategy in a world of disruption

We are kicking-off 2021 with the third installment of the Growth & Resiliency Speaker Series, curated by Mount Royal University’s Growth Catalyst program. Here we will explore ‘creativity’ – challenging businesses to think innovatively to uncover ‘big’ growth opportunities.

Exploring ‘creativity’ – challenging businesses to think innovatively to uncover ‘big’ growth opportunities.

About this event

Today, we are undergoing a paradigm shift. The world is not only changing because of technological innovation, but this has been accelerated due to COVID-19.

To navigate this disruption, individuals, companies, and leaders need to take control of their own destiny. It requires us to make bold decisions in a world of uncertainty. How do we compete with the giants? How do we spur growth amidst increased global competition? Today, we need to be bold, brave, and experimental.

Disruptive times require disruptive ideas. In this high-energy presentation, shot completely in a 750-person empty theatre, Shawn Kanungo provides a bold roadmap for the future. He explores:

    • How can we establish Alberta as a beacon for innovation and entrepreneurship
    • How can we take unexpected approaches to innovation to remain competitive and relevant
    • How do we apply strategies from the new disruptors outside of your industry

About the speaker

Shawn Kanungo is a disruption strategist. He has been recognized nationally and globally for his work in the innovation space after 12 years working at Deloitte. Shawn’s mandate at the firm was to help corporate executives to better understand and plan for the opportunities and threats associated with disruptive innovation.

Kanungo’s work and interviews have been featured in Forbes, the Globe and Mail, The Guardian, CBC, and CTV. In 2016, he was recognized as Avenue magazine’s “Top 40 Under 40.” He spoke at TEDx in 2017 and was named to Inc’s “100 Most Innovative Leadership Speakers” in 2018.

About the Growth & Resiliency Speaker Series

The Growth & Resiliency Speaker Series is brought to you by Mount Royal University’s Growth Catalyst program in collaboration with Alberta Innovates, the province’s innovation engine.

The Growth & Resiliency Speaker Series is supported in part by the Government of Canada through Western Economic Diversification Canada, as part of the Regional Relief and Recovery Fund.

To learn more, watch previous keynotes, or to preview what’s coming next, visit us at Alberta Innovates.

About the Growth Catalyst Program

Led by Mount Royal University’s Institute for Innovation and Entrepreneurship, the Growth Catalyst is an intensive program designed to spark the creation and set the foundation for executing a growth strategy by CEOs and their senior leadership teams.

To learn more about the program and apply, visit us at: www.growthcatalyst.ca

Learn the foundations of Tech Startup Accounting with Mason Darabi of Tandem Innovation Group

Are you planning on launching your own tech startup? Do you want to better understand the basics of accounting for the tech startups you lead or support?

Join Alberta Innovates as we host Mason Darabi to discuss the ins and outs of Accounting for a Technology Startup.

BIO

Mason M. Darabi is a Chartered Professional Accountant (CPA), a Venture Builder with Tandem/RTV, a CIO at NDAX.io, CFO at Levitee Labs and a Global Expert at Blockchain Founders Fund, with an educational background in Engineering and Management.

He is a blockchain enthusiast, an entrepreneurship fanatic seasoned with over 11 years of experience in Information Technology (Oracle Database and Linux) and Business Development in both Information Technology and Agriculture industries.

He has demonstrated a history of working in various accounting roles in Canadian Oil and Gas and Public Practice Accounting firms including MNP, Imperial Oil, RSM Canada and PwC for 5+ years and contributed to various Startup/Venture Capital endeavors in Norway, Middle East and across the globe. He has played key roles in various IT projects outside of Canada (ERP implementations and Data Center projects to name a few).

In his most recent corporate role, he successfully led the Ag Data corporate start-up, all the way from an idea to a thriving initiative, at the national level for MNP LLP (One of Canada’s top 5 Accounting and Advisory firms).

Mason’s unique work-experience and skillset have enabled him to bridge the gap between the technical and business/financial matters which are both key pillars of a success in any venture. He has tremendous passion in supporting the technology ecosystem and collaborating as a team player at Canadian Blockchain Consortium towards building a strong and vibrant blockchain community in Alberta and across Canada as an enabler of the prosperity and diversity of the Canadian economy.

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Alberta Innovates supports innovation from the generation of new ideas through to commercialization or end use. This multi-pronged investment approach helps drive the innovation agenda and creates pathways that help accelerate R&I to market for the benefit of Alberta and beyond.

Ready to raise capital for your tech startup? Arden Tse of the Accelerate Fund lll talks due diligence and how to get investment ready

About this Event

The secret sauce of prepping to raise capital. Arden Tse discusses the documents and details you need to prepare for your first investment. From data room to differentiators, he’ll cover it all in this one hour session. Come prepared with questions for our Q&A session!

Accelerate Fund III is an early-stage angel co-investment fund in Alberta. The fund co-invests alongside angel investors in financing rounds and will typically invest $250,000 on the same terms and conditions as private investors. Accelerate Fund III invests in private, early-stage Alberta companies in knowledge-based industries including: information and communications technology, energy technology, as well as life sciences, including agriculture and biotech. Accelerate Fund III is managed by Yaletown Partners with the support of The A100. Alberta Enterprise Corporation is Accelerate Fund III’s lead Limited Partner. www.acceleratefund.ca

An Investment Manager with Yaletown Partners and based in Edmonton, Arden provides startup capital to Alberta-based companies through Accelerate Funds II and III, which Yaletown manages in partnership with local tech industry association, the A100. An accomplished investment professional with more than 15 years of private and public sector experience, he works with portfolio company teams to support their performance and is highly active in the Alberta technology startup community.

Alberta Innovates supports innovation from the generation of new ideas through to commercialization or end use. This multi-pronged investment approach helps drive the innovation agenda and creates pathways that help accelerate R&I to market for the benefit of Alberta and beyond.