Product Demonstration Program

Back to all Programs

Accelerating innovations to commercialization 

This program is designed to de-risk the commercialization process by providing funds and coaching to qualified high potential, high growth, technology Alberta small- and medium-sized enterprises (SMEs) to enter into a partnership with a potential client to conduct a pilot demonstration to trial and prove the technical and business merits of their product.

Qualified SMEs may be eligible for up to $150,000 in funding over a maximum one-year term.

The objective is to support SMEs to commercialize their products and achieve optimal market position to increase revenue and potentially expand into global markets.

This program is a good fit for SMEs that:

  • have products that are near commercialization (product is ready for demonstration and testing in an operational environment);
  • can secure a strategic partner before applying to the second stage of the program due diligence;
    can complete the demonstration pilot within one year; and
  • can reasonably expect sales results or a distribution agreement if the pilot is successful.

Full program and application details can be found in program guide under program resources below.

How the program works

Application to the Product Demonstration Program call involves a three-step process:

  1. Applicants identify potential strategic partner(s);
  2. Applicants submit an expression of interest via our online application portal; and
  3. Successful applicants are invited to submit a full project proposal.

The evaluation process is highly competitive and only the highest quality projects will be considered for funding.

Information session

We hosted an introductory webinar for potential applicants on January 6, 2021 (9:00 am to 10:00 am MT), which you can watch below.

Download the presentation slides here


The timeline below is subject to change. Applicants will be notified of any changes accordingly.

  • Program call announcement – Dec 16, 2020
  • Expression of interest application portal opens – Dec 21, 2020
  • Applicant information webinar – Jan 6, 2021
  • Expression of interest application deadline – 5 PM MST Jan 15, 2021
  • Full proposal application deadline – 5 PM MST Feb 8, 2021

Interested in submitting an application?

  1. Familiarize yourself with the program documents below.
  2. Access applicant portal to submit your expression of interest (the portal will open Dec 21, 2020)
  3. Any questions? Contact us via the contact information outlined below.

Program resources

Program documents

Program documents for applications submitted on or before Dec 16, 2020 

Related programs

Other Alberta Innovates grants designed to support Alberta SMEs

To connect with the innovation ecosystem and technology entrepreneur supports in your region, check out the Regional Innovation Networks.