February 25, 2021

In this virtual keynote, David Hoffeld discusses insights from his best selling book “The Science of Selling”, which blends cutting-edge research in social psychology, neuroscience, and behavioural economics to dramatically increase your ability to win bigger sales, more often.

Hoffeld’s evidence-based approach connects the dots between the sales situations we experience every day and how our brains naturally form buying decisions, to help create repeatable and scalable results. In this session, Hoffeld will explore:
How the current world of sales training is broken
Why it is essential to understand how customers buy
His scientifically-proven six whys® buyer decision-making process
Actionable insights on how you can pitch, influence decisions, and close bigger deals more often!

About the Speaker
David Hoffeld is the CEO and chief sales trainer of Hoffeld Group and is the author of the groundbreaking book, “The Science of Selling”. David has created a revolutionary sales approach based on neuroscience and behavioural science that radically increases sales.

David’s model has been recognized globally for its quality and impact. He has lectured at Harvard Business School, and has been featured in Fast Company, Fortune, U.S. News and World Report, The Wall Street Journal, INC, Forbes, Harvard Business Review, CBS Radio, Fox News Radio and more.

David’s expertise in both selling and behavioural science equips him with the tools to understand what it takes to successfully sell in today’s hyper-competitive marketplace. Because of David’s sought after perspective, he has attracted clients ranging from small businesses to Fortune 500 companies.

Originally aired February 25, 2021.

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