How to use an entrepreneurial mindset to win at marketing

February 11, 2021

The mindset of an entrepreneur is a unique set of qualities that positions small businesses to be more resourceful, take more risks, and view their business and its marketing plan as a blank slate, not a set of established rules.

In this session Erin Bury will use her decade of experience working with high-profile startups to define the entrepreneurial mindset, and to show you how to implement that mindset within your own organization to kickstart your marketing.

She’ll use examples of Canadian companies who have leveraged the entrepreneurial mindset to find success in their own businesses during COVID, and leave you with tips on how to approach marketing in your own business in 2021.

About the speaker:
Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes.

At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age.

Erin is a frequent speaker with Speakers’ Spotlight, and has appeared in publications including The New York Times, Forbes, and CNN.

She is a board member at Save the Children Canada, and a member of the #Tech4SickKids advisory council for SickKids.

She was named one of Marketing Magazine's top 30 Under 30 marketers, and her claim to fame is being retweeted by Oprah - twice.

Originally aired February 11, 2021