Positioning that Clicks with April Dunford

April Dunford lends insights on product positioning and how to communicate it.

November 26, 2020

Join the Alberta Innovation Network for a one hour talk with April Dunford, author of the best selling book “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it”. She is not only a globally recognized expert in product positioning and market strategy but also an amazingly entertaining women. She will share her insights on how to position your product on the market and better yet, how to communicate that positioning to your customers. These practical positioning tips will help accelerate marketing and sales!

Originally aired November 26, 2020

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